Photography for the Web

We break this subject into two main areas. Tips on how to take the picture, and Tips on how to optimize it for electronic media.

Taking the Picture

In most cases, the camera should be looking at the subject at a 90° angle. This means that in some cases, especially for larger subjects such as Afghans and Sweaters, it is not a good idea to place the subject on the floor to take it's picture, because it's bottom would be closer to the camera than it's top, thus making it relatively larger and out of proportion. However, if the subject is a small piece, you may put it on a flat surface, lean over and take the camera right above it and take the picture. For a larger subject that has to be shown as a whole, you can attach it to a vertical surface (e.g. wall, door,...). Now you can stand right in front of it and take the picture at a 90° angle.

Another tip is about lighting. Although some level of light manipulation is possible at the editing time, it is much better to have the proper lighting when you take the picture. Typically, natural light renders a better result than artificial light, so if possible use daylight rather than electric light or the camera's flash. But, although natural light is preferred, try to avoid exposing the subject to direct sun light.

Editing for the Web

Some people assume pictures with higher resolution show better on the Web. This is one of the greatest misconceptions about Web pictures. Computer monitors, even the best of them, can not take advantage of resolutions higher than 96 pixels per inch. Because of this attribute, for pictures intended to be shown on a computer monitor, any resolution between 72 to 96 is just fine. Using any higher resolution would result in a much larger file size, thus making viewers wait longer to see the picture on their browsers, without any quality improvement. If you send us a picture with higher than 96 dpi, we will convert it to 96 dpi to make it a faster loading object.

Width & Height
For the Width and Height, do not bother to reduce it to any specific size as we prefer to edit it in-house for the best match with the page layout.

For the format, we accept almost all image formats. However, we prefer the most commonly used formats of JPG and GIF. Other formats create a larger file size that is not suitable for the web presentation. JPG format accepts a wider pallet of colors, thus more suitable for photographs. GIF format can accept up to only 256 colors, thus more suitable for drawings and illustrations. If you send your photo in a format other than JPG or GIF, we have to convert it, so it might take slightly longer to prepare the photo.

When you scan a picture or transfer a photo from a digital camera to the computer, the interface program creates a file that might not have the optimum size. Meaning the file could have been compacted into a much smaller file with little to no impact on the quality of picture. The same is true when you manipulate an image with an image-editing program. There is a group of software that is built solely for the purpose of image optimization. You do not need to do any optimization, we will do it for you as it is a standard part of our process.

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